There is no contest as far as I'm concerned. This brand and especially the FREEZER bags are worth every penny! I've tried all the generic or "storebrand" bags. I've tried other brands. But Ziploc freezer brand, any size, are simply the BEST product for the money! They are completely reliable! How many things can you say that about?? I live well below the poverty level and these are still the best buy! Why? I'll tell you. Because every single bag out of the box will function always! How many times I've bought cheap non-brands and had numerous bags that were nonfunctional. That is no savings! I need to know if I buy 38 bags, I have that many usable, dependable, bags. I plan on it. They NEED to last x amount of time. I can't just go buy more. If they run out early due to failure to perform, I will run out before there is money again. And nothing's worse than cleaning up a mess in the freezer due to product containment failure or (the dang bag broke!) I break a jar of Prego Spaghetti Sauce into three servings or more using my Ziploc Freezer bags. I live alone & can't use the whole jar at once. With Ziploc bags, I know the sauce will retain all it's flavour, without freezer burn or bag failure in the freezer. And bags used to store bread stuff or such are easily washable & reusable. I some times reuse bags for more food storage like for cheese. But they also get used for grandchildren's art & craft supplies. Only a Ziploc Freezer bag can stand up to that kind of use, wash & reuse, in my experience. They are amazingly dependable!